Primitive

Profile: Wild blackberry · red wine · brown sugar
Altitude: 1,600 meters above sea level · Process: Natural sun drying
SCA score: 88–90

Primitivo wasn't created: it was discovered. It's a coffee that smells like damp earth after a rain and tastes like sun-fermented fruit. Nothing about it has been tamed: neither its vibrant acidity nor its rustic sweetness. It's for curious spirits who want to taste the soul of coffee before it becomes coffee.

Each cup is different. It changes with the water, the temperature, the mood. Primitivo is unpredictable, and that's why it's addictive. It comes from an experimental farm where agrochemicals are not used, and where the coffee dries to the rhythm of the wind, not the rush. It's a tribute to the wild origins of coffee.